Whiskey Changed My Life!

There are a number of commonly held beliefs about whiskey about what it actually is and how to use it as a personal and professional tool that make it hard for many to see it as more than just a drink choice... until now. Sign up and let's get started!

Sign Up To Get Video Introduction From Jackie James

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What Will You Pair Your Whiskey With?

In addition to learning the basics and fundamentals, you'll pair your learning experiences with practical and profitable advice, hands on exercises, and tools to help you improve your confidence, credibility, connections, and community.

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Business Networking

Learn how to get more clients and better connect with your existing ones. Stand out from your competition with impressive icebreakers (pun intended), your new whiskey swagger, and valuable knowledge!

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Confidence

Level up your confidence, feel more comfortable and secure in any situation, and radiate positivity through exclusive whiskey testimonials and advice, relatable storytelling, and hands on exercises.

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Better Date Nights

2020 has brought new challenges to relationships and it's more important than ever to laugh, connect, and spend quality time together. Spice up date night with affordable and thoughtful ways to please your partner.

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Drink With Purpose

The pandemic has many of us drinking more but not necessarily drinking better. By learning about and appreciating what we're consuming, we stop mindlessly boozing and start whiskey-ing with purpose.

What Will You Pair Your Whiskey With?

In addition to learning the basics and fundamentals, you'll pair your learning experiences with practical advice, hands on exercises, and actionable tools to help you improve your confidence, credibility, connections, and community.

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Business Networking

Learn how to get more clients and better connect with your existing ones. Stand out from your competition with impressive icebreakers (pun intended), your new whiskey swagger, and valuable knowledge and expertise!

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Confidence

Level up your confidence, feel more comfortable and secure in any situation, and radiate positivity through exclusive testimonials and advice, relatable storytelling, and hands on exercises.

Placeholder Image

Better Date Nights

2020 has brought new challenges to relationships and it's more important than ever to laugh, connect, and spend quality time together. Learn how to spice up date night with affordable and thoughtful ways to please your partner.

Placeholder Image

Drink With Purpose

The pandemic has many of us drinking more but not necessarily better. By understanding and appreciating what we're consuming, we stop mindlessly boozing and start whiskey-ing with positivity and purpose.

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Why I'm Here...

After spending thousands of dollars and years of time and energy on various whiskey courses, classes, and trainings, I finally realized what was missing… all these programs solely focused on whiskey as a simple drink choice instead of recognizing it for the awesome tool and teammate that it truly is. In addition to teaching you about the actual brown juice itself, Whiskey with Jackie James shows you how to use that knowledge to level up in all areas of life.

Improve your confidence, credibility, connections, and community through and with whiskey. I noticed so many people were struggling with self-esteem, fear, and confusion on how to break out of their comfort zones and not fall into bad habits such as procrastination, laziness, and feeling inferior or anxious around others. Whether it was learning how to speak up more, wanting to know how to introduce themselves with lasting impact, or just wanting to upgrade to the best version of themselves possible, I've heard it all from my clients and have even experienced most of it myself firsthand...

But Here's The Problem...

I saw a significant lack of clear research, support, and training for individuals wanting a new reality for themselves... who were held back by fear, social anxiety, career and relationship crossroads, and difficulty getting out of comfort zones...

... and then here comes the pandemic which has only amplified all of our insecurities and frustrations. Now, more than ever, many are mindlessly boozing out of boredom or to numb pain when we could be drinking with purpose and for positive reasons instead.

By improving your knowledge, social circle, and taste in whiskey, you will drastically increase your confidence and credibility while making more strategic and beneficial connections and growing your community while enhancing the relationships you already have. We need to be extra kind to ourselves and better connect during this isolating and difficult time and that's why I decided to create something to do just that...

About Your Whiskey Coach

Bourbon School

Jackie James is a passionate and fun-loving whiskey coach who blends traditional whiskey culture, cocktails, and experiences with a twist of positivity, modern storytelling, and a fresh perspective. Through her innovative and highly customized programs, tastings, and community, Jackie has helped both new and experienced whiskey drinkers to level up and finally conquer their personal and professional goals through whiskey knowledge, tools, and swagger.

As a 2020 World’s Top Whiskey Taster California Regional Finalist, an Executive and Certified Bourbon Steward, Global Ambassador for Bourbon Plus and Bourbon Charity, Bourbon & Beyond Festival Host, and Whiskey Coach, Consultant, Connector, and Content Creator, Jackie's goal is to make learning about and tasting whiskey more fun, friendly, and approachable than ever before! Forget the elitism, snobbery, and social pressures... Whiskey with Jackie James focuses on what truly makes your brown juice experiences so special: bringing people together, building confidence, making you laugh, and creating new relationships and strengthening existing ones while celebrating life's special moments.

In The Press

Don't Just Take My Word For It...

Don't Just Take My Word For It...

"I love whiskey but I never get to drink it because my wife refuses to buy it. She only buys wine, vodka, and tequila. Her girlfriends discovered you on Instagram last month and all of a sudden, whiskey is cool and that’s all she wants to drink! God bless you Jackie James!"

- Darin H., Whiskey Lover & Husband

“I always thought whiskey was just for men and was always afraid to try it. So glad I found you Jackie James! You made it so painless and fun to learn! Now I can even school my husband on as you call it our favorite brown juice. Cheers!”

- Janelle R., New Whiskey Lover & Proud Wife

"Men don’t like to admit when we don’t know something so ha we improvise a lot. Who knew a few sessions with you would make me a legit whiskey expert and I wouldn’t have to bs anymore. Highly recommend!”

- Derek T., Professional Sports League Executive

"My wife never lets me teach her anything and your love of whiskey made her curious. Now we have whiskey date nights after the kids go to bed and she lets me give her taste tests and we talk about what she likes and doesn't."

- Scott W., Whiskey Lover & Husband

“Perfect pandemic activity! You legit saved my marriage.”

- Mark S., Whiskey Lover & Husband

“I love that you can even make the boring stuff fun and especially loved the hands on exercises! I’ve never appreciated my sense of smell more and can’t wait to try your Jameson in the mashed potatoes tip on Thanksgiving!”

- Susan S., New Whiskey Lover

"You let me embrace my masculinity when we drink whiskey together. I've always felt out of place ordering it at a bar. The brands out there don't know how to make it appealing or attractive to me and my friends."

- Robby L., LGBTQ Television Host & Personality

LEARN MORE ABOUT WHISKEY WITH JACKIE JAMES

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